4 QUESTIONS TO MARGARETE MACK
Margarete Mack is an experienced personality as chief designer of the BASLER Coordinates collections. At this point in her long career, she is now in her third year at BASLER and responsible for the F/W 2020 collection, which is inspired by film classics. Six cult movies – from Charlie Chaplin’s Modern Times to the romantic comedy Pretty Woman – serve as a template for successful designs.
THE CURRENT F/W 20 COLLECTION IS ALL ABOUT FILM CLASSICS. WHO HAD THIS IDEA AND WHERE DID IT COME FROM?
We deliberately set meetings for brainstorming and agree on a team. For me it was important to find a general topic with a wide range to showcase the right color patterns. First, we decide on the fashion and color theme according to the current trends, then we look for a topic to present our programs and tell a story.
WHAT ARE THE CORE TOPICS AND LEITMOTIF OF THIS COLLECTION?
The core theme of the collection is casual, feminine sportiness. We have included the topic of new lengths and widths in the collection and implemented it in a way that is understandable for our customers. The matching print design underlines the message and the look.
WHICH MATERIALS AND COLORS ARE IN FOCUS OF THE CURRENT COLLECTION AND WHY?
Classic fabrics such as Higgins check, Glencheck and pinstripes are having a revival interpreted in a modern and contemporary way. Shades of camel and brown and chestnut are returning to fashion. Natural, soft colors form the base for combinations with fresh colors. Our customer loves color and likes to adorn herself with fashion colors like sunflower yellow, cornflower blue, pink dahlia or timelessly bright cherry red.
HOW DO YOU SEE THE INTERACTION BETWEEN THE COORINATES AND OUTERWEAR LINES AT BASLER? DO YOU COORDINATE WITH THE TEAMS ABOUT COLOR AND MATERIAL OR DO YOU WORK VERY INDEPENDENTLY ON THE RESPECTIVE COLLECTIONS?
We coordinate with the color themes, including the color nuances, in order to offer our customers the perfect combination options. That is a very important point for us. We work out the color themes together. When the color concept and fabric concept are in place, we work out the topics in the respective teams. The collections are independent collections, for the customer they form a unit.
Head of Coordinates Collection
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